CLIF Bar

BRAND OVERVIEW

Clif Bar and Company started on a bike ride. Our founder, Gary, took a bite of another energy bar and thought to himself: "I could make a better bar than this." Today, we still want to make things better. Our food. Our company. Even our planet. We'll keep working on it.

The Story of CLIF - by Gary 
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Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175 mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “I could make a better bar than this!” That’s the moment I now call “The Epiphany.” Two years later, after countless hours in Mom’s kitchen, the Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom!

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